Cross Training Questions
Who makes Under Armour 's new sneakers for them? Their new line of sports performance trainers, excuse me?
Does UNDER ARMOUR actually manufacture their new line of three models of sports performance cross trainers --- or does an established shoe company (like Nike, Reebok, Addidas, etc.) make them and let UA slap their logo on?
Public Comments
- Go to eastbay.com and look they sell all sorts of UA things.
- Building off that brand recognition, Under Armour made its first foray into footwear in June, 2006, with cleats for football players, capturing 20% of the market in its first season. It followed with similar products for softball and baseball at the end of last year. Now management wants to push further afield. It plans to introduce a sports sneaker, like a running or cross-training shoe, by this fall or early 2008. Plank recently told investors he was preparing for such a launch by opening a manufacturing facility in China and beefing up its design and sourcing staff to increase its expertise outside of cleats.
